creative, committed & bold

Since 2016, SPK has reflected our passion and commitment to sport, creativity and innovation.

It all started with a media outlet, Footpack, created to discuss football equipment. This initial media outlet gave rise to an agency, and then a global collective. Today, SPK is both an agency and a media group, 100% focused on sport. This is what makes us unique, and it is our strength.

Our DNA comes from sports products. We are specialists in equipment, and we have built media outlets that talk about it on a daily basis. We have also developed recognised expertise in launching these products through communication campaigns.

Our approach is based on three Ps: products, practices and passions.

• Products: we know the equipment and its history, and we know how to showcase it.
• Practices: we cover sport in all its forms. Our teams are made up of practitioners and enthusiasts from a variety of disciplines, based in the heart of the sporting world, working closely with industry players.
• Passions: this is what drives us, what unites us, and what fuels our creativity.

NWe support sports stakeholders by always striking the right tone. We design engaging and impactful digital solutions. We are creative, committed and bold. We are a passionate team, a collective partner, an agile and connected group.

Today, SPK has 50 employees in France and Italy, united by a clear mission: to tell the story of sport, bring its products to life, share its practices and convey its passion.