A unique experience for 25 years of sponsorship

On the occasion of the 25th anniversary of Sodebo's sailing sponsorship, we were commissioned by the Vendée-based company to imagine and implement an event concept around the following promise: to offer a collaborative immersion in a low-tech spirit. Starting from the principle that life on board an Ultim, these giant trimarans that cross the world, is a story of balance, we imagined an experience where the crew must constantly adjust the position of the sails, the weight on the boat, and its trajectory to maintain optimal speed while avoiding capsizing. Together with technical and digital experts, the Sportpack x Sodebo teams developed a unique experiential concept, proposed at two flagship events of the brand in 2023: the 50th anniversary of Sodebo and the start of the Transat Jacques Vabre.