Partnership activation Just Eat x UEFA

In order to promote its global partnership with UEFA and its competitions on the French market, Just Eat commissioned us to set up influencing systems on the evenings of European matches. Throughout the knockout phase of the 23/24 season, we followed and activated the progress of the French teams right up to the semi-finals by engaging content creators who are passionate about football. In total, from Paris to Marseille, including the finals of the UEFA Women's Champions League and the UEFA Europa League, 10 matches were activated, and more than 14 content creators were mobilized. The aim of the campaign was to highlight the brand's key partnership and turn it into a competitive advantage in its business on game nights. In addition, through this asset, we were able to generate brand love around Just Eat in France and give a selection of creators unique ‘Money can't buy’ experiences. After 5 months of competition and more than 160 Social Media contents created by the engaged profiles, we were able to reach and engage more than 4M football fans and generate regular traffic on the Just Eat ordering application.