Like the Pros

In 2025, footpack. partners with NOLT and Sport Easy to amplify the "Comme des Pros" campaign, a national competition open to amateur clubs in football, rugby, handball, basketball, and volleyball. The goal: recruit clubs, generate awareness, and shine a spotlight on an activation that promises the winning club a full season experienced in professional conditions. At the heart of the concept: custom kit design, full equipment package, premium support, an official photoshoot, and a celebration match revealed by Omar Da Fonseca. footpack. steps in as a media partner and content creator to structure and amplify the campaign throughout the entire season. From launch, our teams design a social editorial strategy to recruit participating clubs and relay the competition mechanics to a qualified community. At the winner announcement, we produce immersive content alongside the club's members and management to reveal the identity of the selected club, present the new NOLT kit, and highlight the brand's eco-responsible dimension. Finally, in spring, we cover the "Comme des Pros" match with full event coverage: photo and video capture, short-form social media formats, and a long-form video tracing the entire activation. Through this sports marketing activation combining a competition, on-the-ground influence, and digital storytelling, footpack. puts its editorial power at the service of a campaign capable of connecting brands and amateur sport, giving national visibility to a local experience.