Nike INFINITY 4 GORE-TEX Content Creation

In the fall of 2023, Nike launched its new INFINITY 4 equipped with GORE-TEX technology, suitable for running in cold and wet weather. INTERSPORT INTERNATIONAL has therefore asked us to enhance this product through premium photo and video content to promote sell-out. The creative approach chosen was that of "Flawless Serenity," which was applied to all content: demonstrating how the various technologies offered by the pair enhance a more serene running experience during autumn/winter runs. The capture of this content took place in the middle of summer, requiring significant post-production work to convey the desired ambiance to these contents. They were intended to be featured on various INTERSPORT digital platforms, but also on suitable in-store displays.