Gradient of Monaco

This is the third F1 season we're activating for @pumamotorsport, with a focus on both live and planned content creation, including on-site presence at various Grand Prix races. In 2025, we went to Monaco for the first time. An historic Grand Prix and the home race of Charles Leclerc. We spent a full week capturing photo and video content, both in the paddock — with exclusive access to Jak Crawford and Jessica Hawkins (Aston Martin Aramco Formula One™ Team), Zhou Guanyu (Scuderia Ferrari HP), and Gabriel Bortoleto and Nico Hülkenberg (Stake F1 Team KICK Sauber) — and around the city of Monaco, engaging with fans and highlighting the city’s unique visual identity. The content is shared on Puma Motorsport’s Instagram and Puma’s TikTok platforms. As always, we worked closely with the PUMA social media teams on content concepts, publishing strategy, and production guidelines.