House of Speed Saucony

To promote and launch its new performance range in a visually powerful magenta-pink marketing color, Saucony asked us to come up with a unique concept in the heart of Paris at the height of Fashion Week. A place imagined, created and dressed in the colors of the range, with international influence, open to the public and to Parisian runners who, after an inauguration evening reserved for retailers and invited media from all over Europe as well as Saucony collaborators, were able to take part in free experiences and running sessions to test the products. In total: 5 days of opening, 20 coached testing sessions in the Paris quays and 350 testers. A house, dedicated to speed and designed to showcase the latest models of the Endorphin range, models built for speed and performance: the Endorphin Pro 3 and the Endorphin Speed 3. 5 days of opening and operations to promote Endorphin products and the world and values of the brand. Throughout the event, content was produced to promote the event, the products and the brand to consumers, employees and retailers alike.