adidas Arena Inauguration

On the occasion of the official opening of the adidas Arena in the north of Paris, SPK Médias was approached by adidas to cover this historic moment. The brand wanted to amplify the first naming of its infrastructure on our media, around a Paris Basketball match, and a few days later during the famous football and urban culture tournament: IMPULSTAR. The plan includes the creation of multifaceted, multi-platform (WEB & Social Media), and multimedia content at the heart of our editorial line.