Kappa Control Experience

On the occasion of the 2026 Le Mans 24 Hours, Kappa and runpack conceived the Kappa Kontroll Experience — a running activation designed to bring the brand to life at the heart of one of motorsport's most legendary venues. On Friday, June 12, 2026, just hours before the race start, the experience gave a selected group of participants the chance to run the full Circuit des 24 Heures circuit — 13.6 kilometres — in an exceptional setting blending endurance, performance, sport culture and live event. SPK and runpack supported the overall event production, with a focus on participant journey flow, experience management and the showcasing of the partnership between Kappa and the ACO. From the Kappa store in the 24H Village to the track itself, the entire setup was designed to create a coherent, safe and embodied moment — one where the Kappa Kontroll 2 product was brought to life through actual use, in an environment carrying strong symbolic weight. Beyond the run itself, the goal was to turn this brand moment into content and brand narrative. Photo and video capture documented the experience's highlights: preparation, start, running the circuit, finish line and collective moments. Designed for social media, press relations and partner amplification, this content production extended the activation's impact by showcasing a unique experience at the crossroads of running, motorsport and event communications.