L'Etape du Tour

Because sharing with our media communities is important, velopack launched its enthusiast collective in the spring of 2023. With a group of 5 people, the collective took on the world's biggest cyclosportive (l'Étape du Tour). Alongside various partners, a 100% digital system was created before, during and after the event, with equipment at the heart of content creation - the very core of our media's DNA.

Customer

velopack

Skills

Content creation, activation strategy

Year

2023

THE BIRTH OF A COLLECTIVE

Anything is possible when you do it with passion

Recruitment:

To create the velopack collective, we used the various platforms where our media (website, social networks, newsletter) was present and through assertive content creation with the aim of selecting profiles who shared the same ambitions and passion.

Creation

Alongside members of the velopack collective and SPK Studio teams, l'Étape du Tour was a great place to create content to showcase our passion for equipment. Photos, video snippets, drone, long format, live story, all the possibilities of content creation were deployed.

Activation

Various brands accompanied the velopack collective during this operation, and the activation of these partners was the common thread running through the presence of the SPK Médias teams, with the creation of endowed product capsules and an image bank.