The Creation Surface

As part of its commitment to grassroots football, INTERSPORT deployed, alongside Kappa, a social media activation designed to spotlight local clubs equipped by the brand. The goal: connect retailer, kit supplier, and players through a digital setup rooted in local territories, shining a light on club kits and identities. SPK conceived the "Surface de Création" an activation blending local influence, content production, and media amplification. Football-affinity creators and a specialist media outlet were mobilised to visit and cover Pornic Foot, APM Metz, Albi, ASVEL, and Têteghem. The content produced, short formats, stories, and social posts, showcased Kappa kits, club histories, and the passion for the game. Each piece of content integrated a cross-post logic between creators, clubs, and INTERSPORT in order to optimise organic visibility and embed the operation within local communities. The activation strengthened INTERSPORT and Kappa's digital presence within the grassroots football ecosystem, while generating positive reactions and authentic engagement.