FC Nantes 2023-2024 Kit reveal
As a major french football stakeholder, FC Nantes is an historical club, gifted with a significant fanbase community. The new jerseys kit reveals are always a strategic highlight, and awaited by the fans. Filled with emblematic buidlings, the city of Nantes is a great playground to unveil new kits. Focusing the artistic direction on elegance and tradition, the Graslin theater appeared as evidence. Showcasing male and female players, as well as supporters, the reveal video is unveiling step by step the home kit 23/24. Helping to discover a clean design, perfectly matching with the qualitative environment of the theater lighting up. This photo shooting was the perfect occasion to create content for the away kit of the club. A reveal that helped us spread out our expertise locally, for an international stakeholder.
Customer
FC Nantes
Skills
Artistic direction, Content production, Social Media publishing strategy
Year
2023
LEAN ON THE LOCAL INTEGRATION
A new jersey appears on stage












Strategy
Sportpack partnered with FC Nantes to propose innovative and in the spirit of the of the times content ideas. The agency was also the one to produce and implement the shooting itself.
Creation
All of SPK Studio expertise has been part of the project, from the brainstorming to the delivery of all formats, including the shooting itself: photo, video, graphic design.
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Contact usMarseille
28 Boulevard de la Corderie13007 MARSEILLE
France
Milan
Via Copernico, 3820125 Milano MI
Italia