The Intersport collective

2024, a long-awaited year for French athletes and para-athletes, who will be keen to secure participation in the finest sporting event our territory has seen in recent years. In addition to Intersport's financial support, Sportpack was commissioned to activate all of the Collective's communications. In-store filming, journalistic portraits at the heart of practice, interviews... In 2023, we were able to meet the 14 athletes of the Collectif and produce inspiring content, in the proximity of their practice and their relationship with the Intersport brand. 2024 will be the high point of the Intersport Collectif with numerous activations on and off social media. With our sights set on the best possible summer.