Media Day LNR

As part of its longstanding partnership with the Ligue Nationale de Rugby, GMF Assurances opens a new editorial chapter around professional rugby and its various forms of the game. For the 2025/2026 season, SPK supports Assurément Rugby in the strategy and production of digital content, with a clear ambition: to bring to life a rugby that is shared, committed, and accessible to all. The LNR Media Day marks the starting point of this activation. The goal: capture players in a different light and create a bank of social media content activatable throughout the season. Through dedicated concepts, "Dictée" formats, "Draw Your Mate" sessions, or "Pro Tips" capsules, SPK sets up an agile production setup capable of generating reels, carousels, and reactive content. Each activation sits within a coherent editorial logic, championing the values of commitment, solidarity, and humility carried by GMF and embodied on the pitches of the Top 14, Pro D2, wheelchair rugby, and military rugby. Beyond the shoot itself, SPK structures the distribution strategy, publication milestones, and new editorial verticals to position GMF at the heart of rugby conversations. An approach designed to combine partnership activation, digital content production, and authentic storytelling, as close as possible to the game and the people who bring French rugby to life.