OM Store Opening

PUMA asked us to organise the inaugural nights for the opening of their two new official stores with Olympique de Marseille : re opening of the Orange Vélodrome store and opening of the Terrasses du Port stores. These two strategic highlights allowed the brand to gather the local ecosystem, create social links, to promote these new spaces and to enhance the product ranges. Past the event management, we provide to PUMA strategic plan for press relationship, influence, ambassadors activations (club, players, ambassadors) and content creation.

Customer

Puma

Skills

Event management, content creation, activation strategy, press relationship, influence

Year

2023

EVENT TO PROMOTE AND AMPLIFY

Creation of authentic and unifying event while rallying an ecosystem

Event management

For PUMA France, SPK Activate imagined and organized two events with the objectives of promoting the opening of the news stores and enhancing customer experiences.

Creation

With the support of SPK Studio, we produced content for the social media platforms of PUMA, Olympique de Marseille and PR.

Activation

The entire ecosystem of the PUMA-Olympique de Marseille-Marseille triptych was mobilized during this evening: club, players, former players, politics, artists, personalities etc. A way to strengthen the brand's links with the territory and its stakeholders, to make the messages legitimate and authentic.

Amplification

PUMA identified two communication challenges : letting the people of Marseille know that PUMA was opening these two new stores, show to a large audience the symbiosis between the brand, its ambassadors, opinion leaders and OM. We have implemented a PR & influence strategy: press release, interviews, media deals, invitation of content creators.