On Track Night

Our influential media, where 100% original content creation is at the heart of our ambition, are the ideal gateway to 360° amplification. In 2023, the Swiss brand On called on SPK Médias and our runpack media as product experts & content makers. With two verticals to amplify (product & event), SPK Médias imagined a global amplification that activated our product expertise, content creation capacity, original formats, community and influence.

Customer

runpack

Skills

Media amplification, event management, content creation

Year

2023

ANALYZE, CREATE, SHARE

To boost the launch of a new product

Decrypt

Because our main mission is to keep our community informed of equipment news, a 360° editorial strategy was put in place for the release of the On Cloudsurfer. Video snacks, photos, editorial content, newsletter, social networking relays, etc...

Sharing

Informing, testing and sharing have been part of SPK madias DNA since the very beginning. Launched for the first time in 2022, the LAB runpack aims to tick all three boxes by offering members of our community the chance to test running shoes and give their opinions on the model. To amplify the release of the On Cloudsurfer, a LAB runpack was designed and set up in Paris alongside some twenty testers.

Embody

For runners, by runners. Our media are driven by enthusiasts, but also by runners. For the "On Track Night" meeting, the runpack teams put on their spikes to embody and bring to life as athletes an international meeting at breakneck speed and in a delirious atmosphere.