Partnership between Intersport and the French Handball Federation

In February 2025, INTERSPORT and the French Handball Federation announced a major partnership, notably marked by INTERSPORT’s role as the official distributor of the Federation and the French national teams. This partnership aims to support and promote handball at all levels, by assisting both amateur and professional handball players throughout their journey. SPORTPACK was commissioned by INTERSPORT to support them in communicating this major moment both externally and internally. The objective of this campaign was to highlight Intersport's commitment to supporting handball players at all levels and thus draw a parallel between the French national teams and amateur handball. In this context, we organized a special activation event at the Maison du Handball, where two amateur teams had the opportunity to experience a unique immersion day just like professionals. The day included gear handovers, a Media Day for impactful content creation, a conversation with Jérôme Fernandez, iconic figure of the French men's team, and a training session led by Sébastien Gardillou, current coach of the French women’s team, offering amateur players an extraordinary experience. This experience, combined with content captured during a match of the French men’s team, perfectly illustrates INTERSPORT’s commitment to all aspects of handball and sport in general.