Project Run by Intersport x Nike

Intersport and Nike wanted to create a unique and community-focused experience around the exceptional nighttime marathon organized in Paris this summer. Centered on self-improvement, this Project Run allowed the Intersport community to experience this event through a national setup deployed in Paris for the occasion. More than 100 runners invited by Intersport benefited from a dedicated space in Paris to not only collect their gear (including the famous Nike Vaporfly 3 in the Electric colorway) but also leave the race pressure behind: a 360° support system, from their arrival in Paris to the finish line, to perform in this historic 42.195 km event through the streets of Paris. This setup, deployed over 2 days, was featured through ‘LIVE’ content on the social networks of numerous influencers/content creators/runner crews, as well as Intersport’s social media platforms. Beyond athletic performance, the goal of this Project Run by INTERSPORT was to create a dynamic team spirit among participants by offering them a unique and personalized experience.