PUMA Future Event 2025

To celebrate the launch of its new Future as well as its new partnership with the Portuguese national football team, Puma brought together personalities from around the world at the heart of the Seleção's training center in Lisbon. In this context, SPK Activate supported Puma France in assembling its team of content creators, with no fewer than 13 invited influencers and media outlets. The day's program included a full tour of the training center, an 8v8 tournament, technical challenges, and an 11-a-side match for the luckiest participants. Guests had the opportunity to wear Portugal's new jerseys along with the brand-new Puma Future, the German brand’s flagship football boot. In addition to managing this French roster, SPK Activate was also responsible for creating content for the Instagram account of Puma France. As part of this, multiple pieces of content were published following this key event for Puma, including a live event story, a photo/audio carousel, and two Reels immersing the audience in the experience alongside the Puma Fam. SPK Activate was supported by SPK Group to facilitate logistical management, including booking flights between France and Portugal as well as hotel accommodations for all guests invited by Puma France. By organizing such an event, Puma successfully created value on a global scale through content creators and media from Europe, Asia, Africa, and the Americas, offering them a unique experience in a historically significant location. SPK Activate is also proud to have supported Puma France in one of the major highlights of early 2025.