PUMA House Paris 2024
On the occasion of the #Paris2024 Games, Puma approached us to help envision a content creation newsroom centered around the Olympic Games. Our collaboration was structured around several key areas: Content creation through personalized athlete shoots throughout 2024, to build hype ahead of the competition Live content creation (graphic designs for social media) highlighting the performances of all Puma athletes during the Games Live photo and video content creation around athlete visits to the Puma House – a hotel dedicated to athletes and open for three weeks, before or after their competition(s) Promotion of the Puma House and its services for athletes All of this content was published on the athletes’ own channels, as well as Puma’s global and local accounts (@puma).
Customer
Puma
Skills
Definition of strategy and concepts, artistic direction, operational implementation, content production
Year
2024
PUMA HOUSE NEWSROOM #PARIS2024
The Puma House at the heart of Puma’s content creation strategy during the Paris 2024 Games
Strategy
SPK supported PUMA in developing the content creation plan for this event, aiming to highlight the strong relationship between the brand and its athletes competing in the Games, and handled the operational implementation of the entire content production.
Creation
All of SPK Studio’s creative resources were mobilized for the project — from the initial concept phase to on-site production during the three weeks on duty, through to the final delivery of all assets.
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