PUMA Running – Story of a first marathon

With the same objective of promoting the NITROTM range of PUMA running products and accompanying the launch of its new VELOCITY NITROTM 3, we imagined a new influencer program for PUMA, combining authenticity and performance. To do this, we accompanied Caroline, also known as @depuisquejecours on Instagram, as she prepared for her first marathon. More than 21 weeks of preparation and 42.195km later, Caroline has become a marathon runner, much to the happiness of her family and her many followers. Always with a smile and enthusiasm, Caroline has inspired thousands of runners in her quest for the ultimate distance. For over 3 months, the SPK Activate teams followed Caroline in her preparation for the race, at her home in Capbreton. This social media campaign highlighted an authentic story and generated nearly 16 million impressions among a highly captive target group of runners.