Puma x F1 – Miami GP 2025

As part of the collaboration initiated in 2023 with the @pumamotorsport account, we are activating the category through different pillars and types of content. One of the activation bricks is the creation of live/near-live content over a race weekend, and particularly the F1 Grand Prix. We went to Miami for the second year in a row to activate the Formula 1 Miami Grand Prix. A week of photo and video recording, which made it possible to create content, with the desire to release the content almost live for publication on the various platforms (Instagram and TikTok in particular). At this GP, we were also activating all the teams sponsored by PUMA and their drivers, namely: Scuderia Ferrari HP with Charles Leclerc and Lewis Hamilton Aston Martin Aramco with Fernando Alonso and Lance Stroll Atlassian Williams Racing with Carlos Sainz and Alex Albon Stake F1 Team KICK Sauber with Nico Hulkenberg and Gabriel Bortoleto The F1 Academy with Aurelia Nobels, Tina Haussman and Maya Weug Working in close collaboration with the PUMA teams, upstream to create the publishing strategy, imagine the content creation concepts with and around the drivers, during the GP to capture photos and videos and after the event to deliver all the content produced.