PUMA x Scuderia Ferrari HP – 20 years of partnership

As part of the collaboration initiated in 2023 with the @pumamotorsport account, we supported PUMA in creating content during the celebration event marking the 20th anniversary of the partnership between PUMA and the Formula 1 team Scuderia Ferrari HP. We provided live coverage of the event, which included the presence of both former and current Formula 1 and Hypercar drivers. We captured photographic content, notably the team’s “family photo” featuring all past and present drivers. We also produced video content with the drivers, along with cinematic footage to tell the story of the evening. Once again, content was created live or near-live in coordination with PUMA’s social media teams, with on-site post-production for next-day (D+1) publication.