Racewear Fittings

On the occasion of the Belgian Grand Prix at Spa-Francorchamps, PUMA Motorsport entrusted us with the social media activation for the race weekend. The goal: bring the Formula 1 partnership to life through immersive, high-performing content adapted to the codes of social platforms. We deployed a live and near-live content creation campaign designed to capture the intensity of the paddock and the closeness with the drivers. The editorial plan was structured around several formats: immersion in racewear fittings with managers and drivers, entertaining capsules filmed in the motorhomes, short-form concepts adapted for Instagram and TikTok, as well as a cinematic edit built around the iconic conditions of the Belgian circuit. The activation incorporated PUMA's various partner teams and their drivers, with close coordination between on-site and social media teams. In a context where reactivity is key in sports marketing, production was designed to enable smooth filming, fast editing, and optimised distribution throughout the weekend. An activation conceived as a fully integrated digital campaign, serving the visibility of the partnership, fan engagement, and the showcasing of PUMA's Motorsport assets.