Start the Thrill

Since 2025, we have been supporting Groupe 2Ride and the SHARK brand in the global deployment of their communications strategy, at the crossroads of press relations, influence, content creation and social publishing. The challenge: structure a coherent and impactful brand voice around the key MotoGP moments of the season, strengthening brand visibility and product desirability among motorcycle enthusiasts and racing communities. The activation around the launch of the AERON GP helmet, worn by Johann Zarco at the French Grand Prix, illustrates this integrated approach. We conceived a comprehensive campaign combining a product reveal, immersive content production, editorial interviews, lifestyle imagery and media amplification. The activation was structured around a scripted unboxing, a dedicated studio shoot, native social media formats and a community engagement programme. In parallel, a PR and influence activation push ensured the launch reached lifestyle and specialist media, as well as affinity content creators. Our support follows an annual logic : building a consistent editorial thread around the SHARK racing spirit, connecting professional riders and amateur enthusiasts, and deploying a content ecosystem designed to maximise digital engagement, media coverage and brand consistency.