Training Zone Intersport by Nike

At the beginning of 2025, INTERSPORT, in partnership with Nike, will invite female consumers to experience a dynamic and immersive sports event through a hybrid training zone. This event, blending performance, well-being, and community, is designed to showcase the new Nike Swoosh Bra collection, specifically created for a 100% female audience. Held in Paris in an authentic, educational, and inspiring setting, the Training Zone brought together around thirty participants from the INTERSPORT community. Over the course of several hours, they alternated between high-energy workout sessions, product discovery, nutrition workshops, and meaningful conversations — all within a lively and welcoming atmosphere. The entire experience was led by Nike coaches, experts in hybrid training, and supported by carefully curated venue branding that reflected the worlds of both INTERSPORT and Nike.