XV de France activation with Puressentiel

With the title of Official Provider of the French Federation of Rugby as well as of the XV de France since 2020, PURESSENTIEL has some opportunities to create content with the FFR assets to promote some product ranges, especially the joint & muscle one. This specific appearance, had the objective to reinforce their official provider status, and being able to create content in the target of reacting to the team’s performances during the France 2023 World Cup. We had access to 10 players from the pro group, and had to imagine and create social media video, as well as photos with the performance kit.