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STRATÉGIE
Structure a clear vision to guide every on-field action.
our promise
At SPK, strategy starts from reality. We analyze sports ecosystems, audiences, usages and constraints to define a clear and actionable direction. Our strategies are designed to be activated, understood and shared across teams, from vision to execution.
PHILOSOPHY
Understand before acting. Structure without slowing down.
Our work
Positioning and Vision
Clarifying strategic direction by defining a clear positioning aligned with brand identity, sports culture and real-world usage.
Brand Platform Development
Structuring key messages, narratives and expression territories to ensure long-term coherence across all actions.
Activation Design
Translating strategy into concrete activation frameworks that can be deployed on the field, through content and communities.
Strategic Advisory
Acting as a sparring partner to support teams, guide decisions and adjust strategy throughout project development.
Our services in detail
Strategic Brand and Ecosystem Audit
In-depth analysis of brand positioning, sports ecosystem, audiences, usages and competitive context
Brand Positioning or Repositioning
Clarification or evolution of brand positioning to align identity, culture and business objectives.
Activation Roadmap Development
Design of a clear and actionable roadmap translating strategy into concrete activations.
Ongoing Strategic Advisory
Continuous strategic support to guide decisions, adjustments and long-term direction.
Ready to get started ?
Contact usMarseille
28 Boulevard de la Corderie13007 MARSEILLE
France
Milan
Via Copernico, 3820125 Milano MI
Italia